Swedish Workshop Kiruna
On April 21–22, 2026, the Swedish tourism industry and the international travel sector will gather in Kiruna for the year’s most important meeting for Swedish tourism. Together with Kiruna Lappland, Visit Sweden invites you to Swedish Workshop Kiruna 2026, where business value, partnerships, and knowledge sharing take center stage.
To and from activities
Between Kiruna Center and the airport
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Swedish Workshop Kiruna 2026 – where Sweden’s tourism industry meets
Date: April 21–22, 2026
Location: Kiruna
This is where quality-assured tour operators and agents from strategically important markets—USA, China, Germany, the UK, the Netherlands, and France—meet Swedish stakeholders from across the country. Over two intensive days, connections, insights, and opportunities are created that strengthen Sweden’s position as a destination and drive sustainable growth.
Kiruna offers a setting few other places can match. Here, 200 kilometers north of the Arctic Circle, the drama of Arctic nature meets Swedish innovation and cultural heritage.
From the iconic Icehotel and Kebnekaise to the world’s largest underground mine and Sámi culture—everything tells the story of a Sweden in motion and renewal.
Swedish Workshop Kiruna 2026 is the meeting place where Sweden’s tourism industry and the international travel sector come together—to create the business of tomorrow. Don’t miss the chance to be part of it.
What’s included
- A meeting platform that offers great opportunities to market your product or destination with text, images, and short videos.
- We work with carefully selected tour operators and travel agents in the relevant markets and ensure they are ready to meet Swedish stakeholders.
- Knowledge Day – an inspiring seminar where Visit Sweden shares insights, trend spotting, and deep dives together with invited representatives and experts from the tourism industry.
- For detailed information, see the booking page.
Participation in Swedish Workshop Kiruna 2026 also includes Swedish Workshop Online 2026 on November 11–12.
Practical information
For whom: Destination companies and regional tourism organizations, incoming operators, DMCs, as well as companies in accommodation, transport, and activities.
Date: April 21–22, 2026 (21 Knowledge Day & opening, 22 workshop & closing)
Location: Kiruna
Price: Full pricing information, booking options, and terms can be found on the booking page.
Other: Updated detailed information about accommodation options, Knowledge Day, etc. can be found on the booking page.